Todd Snyder / Men's Designer to Watch
When design veteran Todd Snyder, formerly head of menswear at Ralph Lauren, the Gap and J. Crew, created an eponymous collection, he asked LGC to conceive and deploy a robust launch strategy. In just a few short years, LGC helped turn this emerging brand into one of the most important names in menswear.
We began by introducing Snyder not only to A-list editors but also to the highly influential industry insiders. His debut collection received strong reviews from critical print and online outlets, from GQ to WWD and Style.com, and landed in Bergdorf Goodman, Ron Herman and Neiman Marcus. With buzz about his brand growing, we facilitated Snyder’s nomination for key industry honors, including the CFDA Swarovski Award, the GQ Best New Designer in America program, and CFDA’s Vogue Fashion Fund. He is now regularly tapped for expert interviews by such publications as the Wall Street Journal and WWD, and has appeared in longer features in Esquire and the LA Times, among others.