TUMI / Luxury Travel
For close to forty years, TUMI has been synonymous with innovation, design and durability in the luxury travel industry. When they came to LGC, they wanted increased visibility within women’s high-fashion publications and exposure of their newly appointed Creative Director, George Esquivel. We immediately targeted a strategic list of national, regional and online publications and successfully secured impactful brand features and significant product placements. LGC continues to increase brand awareness and elevate coverage across all product categories to show that TUMI is truly meant for the global citizen.