Hayward / A Luxury Family
Founded in Spring 2014, Hayward enlisted LGC to launch the brand in the luxury accessories space. Without any marketing or advertising budget, LGC positioned Hayward as an American heritage accessories brand, incorporating elements from designer Marin Hopper’s eclectic family history.
LGC was also tasked with the launch of Hayward House - a retail concept space on the Upper East Side. LGC targeted top editors and influencers from various industries ranging from fashion to art to film – all parts of Hayward’s unique DNA. Features in Departures, Elle Décor, Vanity Fair, W Magazine among others were secured to relay the messages of legacy and luxury.
In addition to events and features, LGC introduced style icon and socialite Olivia Palermo to Hayward, becoming an authentic fan and global ambassador. Additional celebrity devotees of the brand developed by LGC include Jennifer Lopez, Zosia Mamet and Chanel Iman.