Furla / An Influential Bag
Furla came to LGC with the goal of raising brand awareness in the US. We recommended and executed consistent non-paid influencer gifting – continually seeding out the newest collections every month – to garner earned social and online placements around the brand, creating buzz and interest. Over the course of a year, we garnered 101,665,986 completely earned impressions, achieving 686 different placements. Key influencers including Life With Me, Le Happy, Clothes Encounters, Blank Itinerary, Thrifts & Threads, Walk In Wonderland, Sazan Hendrix, and many others have become true Furla fans, continually supporting the brand in an non-paid capacity.