dressbarn / An Impressionable Event
Ashley Graham, dressbarn, and LGC hosted an intimate event for 22 top-tier editors and influential bloggers at NYC’s The Musket Room. The chief goals for the event included; introducing Ashley Graham and BEYOND by Ashley Graham to meaningful editors and influencers, building authentic brand affinity and long term relationships for dressbarn, and creating buzz around the brand and BEYOND by Ashley Graham collection through social and online placements. The brand also aimed to reach new audiences through the guests’ channels/sites. The event garnered 73,233,130 total impressions resulting from online news stories and 10,118,222 social media impressions.