Kendra Scott / New York Takes Austin
LGC and Kendra Scott hosted an intimate three-day event for 6 top-tier editors in Austin, TX. Guests were treated to the full Kendra Scott brand experience, including a tour of the new Kendra Scott headquarters and dinners at La Condesa Flour House and Laguna Gloria. The main objective for the editor trip included introducing Kendra Scott to meaningful online editors, building authentic brand affinity and long term relationships, and creating buzz around the brand, new headquarters, fall collection, and new product category launches through social and online placements. To date, the event has garnered a total of 16,700,285 impressions.