Hunter / the go-to boot
Already a globally recognized brand, Hunter wanted to elevate consumer perception and break out of the accessories pages. To that end, LGC targeted a select media list and secured high-fashion placements solidifying Hunter’s reputation in the US as the luxury boot brand and creating a hunger in the market to own a pair of Hunters.
In 2014, after hiring a new Creative Director, Hunter now wanted shift from a product focus to a focus on highlighting heritage and innovation through brand stories. Through a strategic plan, LGC was able to secure full brand features in top publications including WSJ. Magazine, Vogue, Harper’s Bazaar, The New York Times, ELLE and Esquire.
Since beginning with Hunter in 2010, LGC has garnered 8,030,072,571 impressions. By lifting the level of press and sharpening overall messaging, we have supported Hunter’s efforts to become a full lifestyle brand.