Linda Gaunt Communications

Saks Fifth Avenue / The packaging was as coveted as the contents

When iconic retailer Saks Fifth Avenue went through an overall revitalization of their image, they turned to us to manage and maximize this re-branding in the press. Part of the revitalization process included an updated logo and packaging created by the renowned Pentagram design studio. LGC conjured the extra punch that made this story truly newsworthy: the packaging was as coveted as its contents.

This positioning resulted in coverage in some of the most coveted pages of fashion and lifestyle publications, including The New York Times Magazine, Time and I.D.